With over 15 years of experience in hands-on Futurism Elena will share the most recent research and development work she is doing on emerging tech adoption, covering immersive technologies, blockchain, IoT and also biometrics and generative AI, including ethical innovation and ensuring technology is used for meaningful purposes. Elena has worked with high profile clients such as London Olympics, BBC, British Council, Hugo Boss, Smirnoff, Cadbury and Seat. She has connections in Scotland.
In her words “I carry Scotland deeply in my memory as it supported the initial stages of my business and I met many more visionaries in that journey including of course Chris Moule”