Morgan leads design, experience and innovation in LEGO’s Creative Play Lab in Billund, Denmark. The group’s mission is to invent the future of play and inspire the builders of tomorrow. The lab is a colourful mash-up of start-up incubator and Santa’s workshop that delivers strong growth to the company. Morgan works at the forefront of digital-physical play, technology and gaming in partnership with Warner Bros Interactive and Apple among others. Originally from Glasgow with a Masters Degree in Product Design, Morgan has worked across a broad range of sectors from medical technology to automotive (Ford) and consumer products (Philips).