Strategic Lead for Design for Business at V&A Dundee, Lynne Martin, believes that when design is applied well and with conscience and consideration for people and planet, it can transform businesses and the communities in which they operate. With a background in business support for Scotland’s creative economies, she’s witnessed first-hand the transformational effect design thinking can have on communities, businesses, and individuals. It’s her mission to make design thinking and its benefits accessible to everyone committed to solving problems and driving positive change through their organisation or business.