Elaine Baxter

Director, Boutique Innovation

Elaine Baxter

Boutique Innovation founder, Elaine, is an innovation specialist, passionate about bringing physical and digital innovation to life. She sets a clear vision, creates opportunities and drives teams to achieve unexpected results. An accomplished practitioner of user-centred design in industry, she has delivered across all stages of the innovation cycle from process engineering and manufacturing to leading large industry / university collaborations on new technologies. Elaine successfully established and ran the first innovation accelerator at Procter & Gamble Luxury division and again at Coty, driving innovation at pace for some of the world’s biggest brands.

Elaine Baxter

Appearing at the following session

Reframing with Design Thinking

Join our session to hear practical insights from our inspirational panel of experts on how design-thinking can help start-ups and SMEs leverage the right tech solutions for people, planet and the bottom line.

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