Dr Jo Watts is the Founder and CEO of Edinburgh-based Data Science company Effini. Effini works with organisations of all sizes to help them define their data strategy and start on their journey to embrace the use of data effectively.
Jo has a PhD in Astrophysics and moved on from there to hone her data science skills in financial services. She is passionate about improving general data literacy and has recently been developing data science learning materials for use in schools and delivering data training to industry leaders.
Jo is a non-executive director of Gamstop, the national online self-exclusions scheme for gambling. She is a previous board member of The Datalab and Scotland Women in Technology.