Organisations that authentically lead with purpose are changing the nature of business today. A company’s purpose is what sets it apart, and leaders should make it the North Star to guide their digital transformation strategy/innovation strategy. Purpose means something to all of us – it enables a company to outpace their competitors by making deeper connections with their customers, partners and workforce whilst delivering greater value for society. Hear from experts in purpose-driven leadership as well as exemplar businesses embracing the benefits of values-based, responsible practices.