It is easy to be overwhelmed by the goals and statements being made at COP26 but there are huge benefits for SMEs to commit to the net zero goal sooner rather than later. And the reality is that a transition to net zero may soon be necessary for all business. SMEs account for almost 50% of UK business emissions – so getting these firms on board with the country’s net zero emission goals, involving them in the conversation and providing the necessary support is crucial. This session will discuss the big questions on this topic – what the net zero ‘sell’ is for SMEs, barriers SMEs face in reducing carbon emissions, and how a rewiring of the economy and intentional cross-sector collaborative action is needed to help SMEs meet the vast opportunities inherent in the transition.